According to a statistical report from Grand View Research, a well-known consulting firm, global sales of sex toys increased by 26% in 2020, reaching $33.6 billion.
![esdoll-Jamie-170cm-57-Ultra-Realistic-Curvy-TPE-Sex-Doll-Ready-to-Ship-in-US-03](https://www.esdoll.com/wp-content/uploads/2021/12/esdoll-Jamie-170cm-57-Ultra-Realistic-Curvy-TPE-Sex-Doll-Ready-to-Ship-in-US-03-550x825.jpg)
According to the “Wall Street Journal”, after several rounds of negotiations, the two companies reached a cooperation intention on August 11, and may officially announce it as soon as Thursday.
The combined company, valued at about $1.2 billion, is now seeing a steady increase in global demand for sex toys for a number of reasons, not least of which is the COVID-19 outbreak, which is causing people to stay home for extended periods of time.
![158cm Marlene TPE sex doll-1](https://www.esdoll.com/wp-content/uploads/2018/10/158cm-Marlene-TPE-sex-doll-1-550x824.jpg)
Germany’s WOW Tech Group and UK’s Lovehoney are Europe’s two largest adult health companies, supplying retailers and consumers with sex toys, erotic lingerie, and body lubricants. Its high-end sex toy brands Womanizer, Fifty Shades of Grey, Lovehoney, and Arcwave are quite well-known.
Fifty shades of grey movie licensed to the SM sex toy brand
After the merger of WOW Tech and Lovehoney, the new company is called: Lovehoney Group, which is expected to generate more than 400 million US dollars in revenue this year and will become one of the world’s largest adult sexual health products companies.
![ESDOLL-Milf-Real-Love-Doll-158cm_0007](https://www.esdoll.com/wp-content/uploads/2020/05/ESDOLL-Milf-Real-Love-Doll-158cm_0007-550x825.jpg)
The combined new company is valued at more than $1.2 billion, and they believe that the sex industry will continue to grow, and even if people don’t have to stay at home after the epidemic is over, it won’t have a big impact on demand for sex toys.
The combined company will aggressively develop operations in North America and Asia and may seek more and larger acquisitions.
![Allison 140cm sex doll](https://www.esdoll.com/wp-content/uploads/2017/02/CR140106-T-8-550x823.jpg)
Johannes Plettenberg, the current CEO of WOW Tech, said: “The gender health industry will continue to grow rapidly and become a dazzling new star in the global market.”
He is rumored to be staying on as CEO of the new combined company.